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Baby Phat clothing, the brainchild of Kimora Lee Simmons (ex-wife of Russell) is one of the most successful women's streetwear clothing lines in the world. The brand first hit the scene as a publicity tool when tiny tees with the clever name Baby Phat were made to hype up a Phat Farm runway show. Celebs, supermodels and tastemakers began wearing the baby tees, which inspired the launch an entire BabyPhat line.
Now a staple in the fashion world, this line has seen the successful launch of products including Baby Phat shoes, Baby Phat jeans and Baby Phat plus size. The line also caters to a younger audience as Baby Phat kids clothing was created and promoted with the help of Kimora's daughters, Aoki Lee and Ming Lee.
Baby Phat is as slick as the slim, curvy cat internationally recognized as the iconic brand's logo. The depth of their product offerings seems endless. The collection includes Baby Phat boots, Baby Phat bags, Baby Phat jumpsuits, Baby Phat coats and jackets, two limited-edition Motorola mobile phones and a signature fragrance. More than your average denim company, Baby Phat dresses your lifestyle not just your body.