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House of Dereon is a fashion line started by Beyonce and her mother, Tina, who's also a stylist. The style and concept is inspired by generations of women in their family, with the name "Dereon" paying homage to Tina's mother, Agnez Dereon. For fans who love Beyonce, clothing and fashion are always penultimate to her work as an entertainer. Dereon clothes are sexy yet practical. The designs combine hip-hop influences juxtaposed with ultrafeminine flourishes (like embroidery and ruffles), thus giving the line a street edge. The Dereon clothing line was first introduced on The Oprah Winfrey Show and in the smash hit "Single Ladies (Put A ring On It)," Beyonce name checks the brand's "Dereon jeans."
Dereon clothing has branched into a junior line that's price friendly and targeted torwards a younger crowd. Dereon dresses, Dereon shoes and Dereon handbags epitomize the company's tagline "Where the sidewalk and catwalk meet." The line includes casualwear such as Dereon sweaters, Dereon shirts and sweatpants, even Dereon jumpsuits.
Today the Dereon brand also caters to the full figured woman with Dereon plus sizes and to an even younger audience with Dereon kids. And as Dereon fashion continues to grow, their accessories game is keeping pace Dereon jewelry is now part of the fashion house's offerings.