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Back before everyone had a T-shirt line, Mecca USA helped pave the way for the current wave of streetwear by introducing a line of clothing that catered to the hip-hop community. After debuting at the Magic International show in Las Vegas in 1994, Mecca clothing got a big boost when Bill Cosby and Will Smith rocked Mecca clothes on the sets of their TV shows, The Cosby Show and The Fresh Prince of Bel-Air, respectively. Shortly after, Notorious B.I.G. got in on the action, too, sporting a Mecca shirt from the Mecca clothing line in his 1994 video for "Juicy." And a truly inspirational New York fashion line was born.
During the 1990s, Mecca apparel became truly ingrained in hip-hop culture with Mecca jeans, Mecca shoes and Mecca hoodies making appearances in rap videos and on the streets of New York City and beyond. By 2002, the company also launched Mecca Femme, a line of Mecca shorts, Mecca sneakers, Mecca jackets and Mecca T-shirts for females that was popularized by celebrities like Beyonce, Meagan Good, Janet Jackson and TLC. The company also introduced a Mecca clothing store and a Mecca store online to help keep the product out there in the streets. It's helped the Mecca clothing line stay relevant for almost two decades. And with the help of current celebrity endorsers Chuck D of Public Enemy and underground sensation Supernatural, the brand is hoping the next generation of hip-hop fans will embrace them in the future once again making Mecca the mecca for those interested in rocking the latest hip-hop fashion.