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Fitteds. One word’s all you need to explain the mega cap trend dominated by the New Era Cap Company, makers of the best fitted cap in the game. What makes New Era the best? You’d have to ask Jay-Z, LeBron James and 50 Cent—they regularly sport different versions on the brand’s New York Yankees cap.
New Era, as it’s known in the streets, is the largest headwear manufacturer in the United States, and creators of the first version of the baseball cap in 1932. This New Era hat caught the attention of professional baseball teams, and by 1934, New Era began creating caps for the Cleveland Indians. In the 1940s, the company introduced an adjustable New Era cap while continuing to manufacture the fitted hat.
It’s safe to say 1954 goes down as the year the New Era fitted game changed, as it saw the debut of the 59Fifty, also known as the “Brooklyn Style.” New Era hat sales continued to grow with the brand solidifying its position as an athletic staple. The company’s hard work was rewarded in 1993 with an exclusive licensing deal with Major League Baseball. Today, athletes across all major genres—including golf and tennis—have responded to the brand and joined the New Era sales roster.
Bolstered by their steady success, this small-cap business developed a New Era apparel division. Cutting-edge designs make New Era shirts some of the most coveted in the fashion game. New Era clothing—which now includes hoodies, jackets, pants, polos and tees—can be seen on trendsetting early adapters. Those in the know don’t want cheap New Era substitutes. Fan flock to DrJays.com’s New Era store for the bragging rights that come with owning a New Era fitted.
Naysayers will never get the chance to discount New Era as being “just a cap company.”