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Before there was the Swoosh, before there was NIKE, there were two visionary men who pioneered a revolution in athletic footwear that redefined the industry. In 1964 Bill Bowerman and Phil Knight combined their passion for athletic performance and innovation to create a company focused on furthering the performance of every athlete. Their mission is “To bring inspiration and innovation to every athlete in the world” - and if you have a body you are an athlete. It's this mission that has lead to some of the world's most innovative products, and the constant evolution of global sports. NIKE continues to set the bar with optimum athletic performance in furthering its position as one of the world's most recognized brands.