Launched in the early stages of the meteoric success that is co-founder Shawn "Jay-Z" Carter's career, Rocawear was created to represent a global urban lifestyle. From 1999 until today, Rocawear clothing has been a destination brand for street savvy consumers worldwide.
The brand's attention to detail allows it to appeal beyond its core urban customer. Ten years have passed since the genesis of Rocawear, yet the line continues to be inspired by an inner city aesthetic rooted in young men's sportswear, including Rocawear jeans, Rocawear jackets, and Rocawear sneakers. This brand is universal and includes Rocawear plus size, so don't be shocked if the gorgeous woman in front of you is carrying a Rocawear handbag and wearing a Rocawear dress. The streets of NYC abound with Rocawear coats in the winter while you're likely to see Rocawear shirts in the boardroom. Brand expansion continues with options no longer ending with just Rocawear clothes intimates and jewelry are now part of the game.