Sean John

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Whether he's Puffy, P. Diddy or just Diddy, we all know Sean Combs as a hip-hop mogul. In 1998, Combs decided to venture into fashion, launching the Sean John clothing line or Sean Jean, as those in the know refer to it.

Since its inception, Sean John clothing has enjoyed much success with revenues now exceeding $100 million annually. Diddy's been having a good run making Sean John clothes, and for five years, Sean John was nominated for a Council of Fashion Designers of America (CFDA) Award, eventually winning the CFDA Men's Designer of the Year award in 2004.

Today, Diddy is a major power player in the fashion industry, as people everywhere sport the gear, including Sean John jackets, Sean John hoodies and Sean John jeans. I wouldn't discount Sean John clothing as another vanity project from another rapper-Diddy's making moves and continues to expand the Sean John clothing line, even purchasing Enyce from Liz Claiborne for $20 million. You may search for cheap Sean John clothing, but you'd be missing the quality and, really, the point. So next time you find yourself wanting to make fun of "Diddy clothing", remember Diddy's having the last laugh all the way to the bank.