This unique brand is the mastermind of multi-platinum recording artist/superstar Nelly. He describes the intent behind the design by saying, "The clothes should fit a woman, not the woman fit the clothes." The team of designers for Apple Bottoms seeks to highlight and accentuate the curves of a woman. Nelly is personally involved in the design process to make sure that the fashions deliver the magic to reveal the beauty of the woman who wears them.

In August 2003, Nelly launched Apple Bottoms with partners Yomi Martin and Ian Kelly, by starting a nationwide model search for the "Apple Bottoms Girl," which was televised on VH1. It quickly became one of the top shows on VH-1 that year. The popularity of the jeans was so enormous they sold out completely within two weeks. Apple Bottoms jeans are beloved by celebrities including Oprah, Vivica A. Fox and Alicia Keys.

Apple Bottoms has grown from an original denim collection to include a variety of clothing styles that include mini skirts, jackets, sweat suits and an array of tops that are flexible and offer the customer a variety of choices. The Apple Bottoms collection allows women to be comfortably dressed for the day -- yet remain chic to go out at night.