In less than a decade, Baby Phat by Kimora Lee Simmons has positioned itself in the world of fashion as the premiere female hip-hop brand. Sassy, sexy, and stylish, Baby Phat first hit the scene as a publicity tool when tiny tees with the clever name Baby Phat were produced to electrify a Phat Farm runway show. When celebrities, supermodels and tastemakers began wearing the baby tees, a phenomenon grew, and a decision was made to launch an entire Baby Phat sportswear collection. A lifestyle brand was born.

In 1998, Kimora Lee Simmons was the natural choice to create, direct and establish the new denim label. She knew the brand�s success would rely on her ability to merge the worlds of high fashion and hip-hop. Kimora�s experience as a top fashion model, her marriage to Russell, her innate sense of style and her affinity for the finer things in life, would put Baby Phat at the forefront of the urban luxury movement.

Baby Phat�s slinky feline logo has become an internationally recognizable fashion symbol and is synonymous with the brand. The eye-catching hip-hugging signature jeans represent everything that is feminine and fun, glitzy and glamorous, sensuous and sumptuous about the Baby Phat woman. Denim separates, leather, outerwear, handbags, shoes, lingerie, and jewelry are tailored for the girl about town intent on raising brows. Baby Phat by Kimora Lee Simmons continues to take fashion to new heights � more than your average urban denim company � Baby Phat is a lifestyle for the glamorous woman who is everything hip-hop and everything fashion.